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Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. In other words, graphic design is communication design; It’s a way of conveying ideas through visuals and design.

Graphic design is a form of communication that uses colors, shapes, images, and words to create visual content that surrounds us in many forms—namely, print and digital media. Effective designs communicate information in a way that inspires and informs consumers, making it a critical element for any business’ success. The main purpose of Graphic design is to communicate. Primarily graphic design is visual communication; it uses typography, images and colours to represent certain ideas or messages. ‘Full-service design’ means that the design agency can provide a large range of services. These can range from brochure design to website design. Agencies will differ slightly on what they provide. But you’ll normally find their services on a service page on their website.

Photo editing or image editing is the changing of images. These images can be digital photographs, illustrations, prints, or photographs on film). Traditional editing, such as airbrushing, is done by hand. Now photo editing is done by programs such as Photoshop, Gimp and Microsoft Paint. Realistic shadows bring an attractive and trustworthy look to an image. Without image editing, it is nearly impossible to capture an image having perfect shadows. If you are involved with E-commerce Product Photography, creating realistic shadows will bring an appealing look to the product. Photo Editing Basics Crop your images and clean them up. Adjust white balance. Adjust exposure and contrast. Adjust color vibrancy and saturation. Sharpen images. Finalize and share.

The types of graphic design
  • Product design
  • Branding design
  • Website design
  • Print design
  • Publishing design
  • Environmental design.
  • Animation design
Responsibilities of a graphic designer
  • Study design briefs and determine requirements.
  • Schedule projects and define budget constraints.
  • Conceptualize visuals based on requirements.
  • Prepare rough drafts and present ideas.
  • Develop illustrations, logos and other designs using software or by hand.
What service does a graphic designer offer?
  • Branding. A graphic designer can build your company brand.
  • Business cards
  • Stationery and paper goods
  • Brochures or Booklets
  • Posters and flyers
  • Website building and work
  • Advertising and promotional material
  • Social media content and account graphics